Youtube Love letters

Are they serious with this story? I guess it kinda catches your attention, but this isn't news. I don't get how a story about how he made a youtube video for his girlfriend is in the news. It has links and the actual youtube clip available to just click and play if you want to watch it, which i did find helpful, but it just seems like a dumb news story. This guy made a youtube video so his girlfriend would find it "organically." It suprised me that this story made the news.